dedicated to
the dedicated
NGS Super
How do you rebrand a top-performing and well-loved superannuation firm in an ever-changing, highly competitive market?
NGS Super’s clients are teachers, care-workers, credit union staff and those in religious organisations. NGS Super required a brand identity that could continue to support the growth of the business that is distinctive in the saturated landscape and differentiates itself from the umbrella ‘Industry Super’ brand.
Working with strategic partners at the Brand Council, an identity was developed that brought the NGS Super guiding philosophy – ‘Dedicated to the dedicated’ to life.
It’s not every day that you get a chance to stop and think about the things that are most important to you in life. An inspiring brand book, encouraging employees to think about the things that they value most and which bring richness to their own lives. This was a key piece in the launch of the new NGS brand, introducing the new guiding philosophy within the organisation.
