australian institute of
How do we increase brand awareness and acquisition through a bold, thought-provoking campaign?
The Australian College of Applied Psychology is a well-established and leading educational institution, providing courses in human behaviour for over 35 years. They position themselves as experts in human behaviour and need to appeal to a broad spectrum of potential students.
We develop a campaign that promotes courses at ACAP that help shift perceptions around motivation to make better sense of society and the world around us, and open the potential for meaningful careers.
For the February student intake, course leads were at 90% of final target prior to Christmas and higher than previous years 2018 and 2019.