human experts
australian institute of
applied psychology
Become
a human
expert.
How do we increase brand awareness and acquisition through a bold, thought-provoking campaign?
The Australian College of Applied Psychology is a well-established and leading educational institution, providing courses in human behaviour for over 35 years. They position themselves as experts in human behaviour and need to appeal to a broad spectrum of potential students.
Study
Psychology
at ACAP.
![acap-more-than-mind-altering-branding-project-et-collective](https://www.etcollective.com.au/wp-content/uploads/2020/06/acap-more-than-mind-altering-branding-project-et-collective.jpg)
![acap-bus-poster-compelled-careless-brand-project-et-collective](https://www.etcollective.com.au/wp-content/uploads/2020/06/acap-bus-poster-compelled-careless-brand-project-et-collective.jpg)
We develop a campaign that promotes courses at ACAP that help shift perceptions around motivation to make better sense of society and the world around us, and open the potential for meaningful careers.
![study-counselling-acap-campaign-branding-et-collective-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2020/06/study-counselling-acap-campaign-branding-et-collective-surry-hills.jpg)
![study-social-work-campaign-branding-et-collective-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2020/06/study-social-work-campaign-branding-et-collective-surry-hills-1.jpg)
![study-criminology-with-acap-campaign-branding-et-collective-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2020/06/study-criminology-with-acap-campaign-branding-et-collective-surry-hills.jpg)
![study-criminology-acap-campaign-branding-et-collective-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2020/06/study-criminology-acap-campaign-branding-et-collective-surry-hills.jpg)
For the February student intake, course leads were at 90% of final target prior to Christmas and higher than previous years 2018 and 2019.
![acap-facebook-campaign-et-collective-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2020/06/acap-facebook-campaign-et-collective-agency-surry-hills.jpg)
![study-psychology-acap-newpaper-ad-campaign-et-collective-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2020/06/study-psychology-acap-newpaper-ad-campaign-et-collective-surry-hills.jpg)
![study-psychology-acap-ad-campaign-et-collective-surry-hills-2](https://www.etcollective.com.au/wp-content/uploads/2020/06/study-psychology-acap-ad-campaign-et-collective-surry-hills-2.jpg)
![study-psychology-acap-billboard-et-collective](https://www.etcollective.com.au/wp-content/uploads/2020/06/study-psychology-acap-billboard-et-collective.jpg)