The ultimate
partner in business.
Akumin.
How do you transform Australia’s oldest and largest advice community to inspire and empower its network for a brighter future?
By bringing advisers on the journey and giving them a voice in shaping the brand together.
The transition from AMP Advice to Akumin marks a defining moment in the evolution of financial services in Australia, emerging from a strategic partnership between Entireti, AZ NGA, and AMP.
The Akumin name reflects the business expertise it delivers, while the brand idea ‘The Ultimate Partner’ places advisers at the heart of everything it does. This blend of expertise and partnership creates a brand that is vibrant, energetic, and forward-thinking — one that inspires confidence and signals a new era for advice communities.
“Working with ET Collective on the Akumin rebrand project has been nothing short of amazing! We had a tough brief… take an entire network of Advisers and business owners along the journey, engage them and then engage them again. And they stood up. They truly understood the brief.
They listened and learned about us. Who we really are and what we want to be famous for as a business, and then they came back with creative concepts that captured our past and will take us into the future! The results speak for themselves: a brand we all love!
Thanks to the team at ET Collective for your awesome work, you went above and beyond, and I look forward to any future projects we might tackle together!”
Stacey Morley
SENIOR COMMUNICATIONS MANAGER