Beyond the horizon thinking.
Atlas Economics.
How do you refresh a trusted advisor’s brand to lead the future of communities and infrastructure?
Atlas Economics has spent five years shaping how communities live and work, providing critical insights to guide decisions in development, strategic planning, and infrastructure investment. Recognising the need to evolve, Atlas embarked on a brand refresh to celebrate its achievements and strengthen its position for the future.
The refreshed brand embraces the idea of “Beyond the Horizon” — seeing not just land but its potential. Vibrant gradients, expansive photography, and clean iconography reflect endless possibilities, while professional tones and a forward-thinking language embody Atlas’ commitment to shaping sustainable, thriving communities.
“Simply brilliant. We hired ET Collective for our rebrand and they absolutely nailed the brief.
They very quickly understood the business, our point of difference and developed a vision for a positioning that was outstanding.
Next level creativity too, with the design of brand assets. Highly recommend.”
Esther Cheong
DIRECTOR ATLAS ECONOMICS