Locals backing locals.
Blackwood Advisory.
How do you name and create a cohesive and compelling brand for a merged company that effectively communicates their shared purpose, objectives and vision?
Harvest Wealth and Sage Business Group have united with a shared mission to support their regional communities, through easy to understand advice and education to help create financial freedom. They offer full financial services backed with a deep regional understanding, as they live and work in the community they serve.
Their new name ‘Blackwood Advisory’ celebrates their strength and grounded personality – using the name of an Australian native tree, indigenous to Tasmania and Victoria.
To reflect their pride in their region, Blackwood draws upon the colours of the land, and has a distinct symbol emblematic of the sun, land and rivers.
