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FRNSW

prepared for anything. Fire + Rescue NSW How do we refresh Fire & Rescue NSW to better communicate the vital and evolving role the service plays in the lives of the people of NSW? While often the first responders in a crisis, research has shown that public awareness of FRNSW’s extensive capability is low. Working closely with Brand Council, FRNSW ...
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Esquire

esquire drink + dine trippas white group How does a dark, moody and sophisticated bar in Sydney’s iconic Queen Victoria Building stake its claim as Sydney’s go-to late-night dining venue? One half of a coveted pair of venues run by Trippas White Group within the QVB, the brief was ‘sophisticated’ and ‘masculine’, in stark contrast to their sister venue, champagne ...
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Reign

reign at the QVB trippas white group How do you respect and celebrate the heritage of a century-old landmark, and yet build a brand that captures a bold, feminist attitude? You give the venue an undeniably royal name, and a visual expression in harmony with the elegant interior design – and contrast it with a tone of voice and attitude ...
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Team Architects

remarkable spaces to transform places Team Architects How do you unite and inspire a collection of diverse and innovative companies, spread across an entire nation? Team Architects are a collective of talented architects across New Zealand. Determined to create a world where designed spaces are considered, sustainable and remarkable, they first needed to join together under one brand. By defining ...
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242am Architects

How do you realise an ambition to move an established not-for-profit local community service, to a national organisation with the aim to help Australian families throughout the country?

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NMH

caring for the carers NURSES + MIDWIVES HEALTH How does a new health fund break through the market within the healthcare industry itself, and become a trusted brand that speaks with honesty, understanding and heart? An Industry-based health fund and newcomer tailored to nurses and midwives, Nurses & Midwives Health is a fresh branch of the members-own Teachers Health network. ...
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Hydro Produce

live fresh Hydro Produce How does a fresh produce company create a brand that can truly unite its entire supply chain – from farm to plate? One of Australia’s original fresh produce brands, Hydro Produce was looking to disrupt their industry, while remaining real, down-to-earth, and honestly Australian. Keeping the packaging crisp and adding a fresh new tone, we target ...
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Buckle Jnr

seriously fun Buckle Jnr How does an established heritage accessories brand launch a fun kids range in a busy retail market? With a long and respected history in the Australian accessories market, it seemed natural in 2015 for Buckle to launch a junior version of their brand in the kidswear space. Mixing up the traditional Buckle packaging with pops of ...
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Little Wings

your journey is our mission Little Wings How do you bring joy to a brand that deals with serious health issues every day? Little Wings is a children’s charity that provides free transport for sick children living in NSW rural and regional areas to city hospitals for their specialist appointments, helping keep families together during very difficult treatment periods. To ...
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THF

we're for teachers teachers health fund How does a well-established and loved health fund evolve into the leader of a contemporary, vibrant family of brands? Teachers Health put their members at the heart of everything they do – and have been doing so for more than 60 years. Working with the strategic platform and guiding philosophy developed by the Brand Council, a new ...