You belong.
Community Housing.
How do you create a contemporary brand for a community housing leader that communicates more than a service, but a sense of home, hope, and belonging?
As a national leader in affordable housing, CHL is shaping the future of how communities live, grow, and belong. Entering a new chapter, it required a brand that matched its ambition – contemporary, confident, and reflective of its role as an innovator in the housing sector.
Inspired by contemporary architectural forms, the new identity introduces grounded, distinctive typography and a modern, uplifting palette that signals CHL’s forward-thinking mindset. The identity system is clear, coherent, and purposeful, designed to communicate not only what CHL provides, but why it matters.
The result? A refreshed brand that positions CHL as a progressive and trusted partner, one committed to building homes, strengthening communities, and creating lasting pathways to belonging.
