Passion.Purpose.
CRED Consulting.
How do you redefine a community consultancy to express the power of its purpose – creating real impact for people and place?
Cred Consulting has long been a trusted leader in co-creating positive, sustainable value for communities, places, and cities. As the consultancy entered a new phase of growth, it needed a brand that reflected its bold ambition and deeply human purpose – to create a socially connected, healthy, and happy world.
The brand has evolved into a cohesive and confident system that unites strategic clarity, evidence-based insight, and genuine passion for people. The brand idea, ‘Incredible Impact,’ captures Cred’s ability to turn knowledge into meaningful action. A refined visual identity, confident typography, authentic imagery, and optimistic language communicate results you can feel and value you can measure.
The outcome: a purpose-led, contemporary brand that elevates Cred as a trusted expert creating real impact with insight, intention, and heart.
“We loved working collaboratively with ET and the team to deliver a brand refresh
that is future focussed, represents our vision and values, and can grow with our business.“
Sarah Reilly – CEO