Ground Breaking.
Group Create.
How do you build a property brand that blends entrepreneurial vision with institutional discipline?
Group Create was founded to do property differently, uniting origination, development, and capital to turn off-market opportunities into high-performing assets. Backed by decades of experience in complex projects, the challenge was to articulate this integrated model and stand apart in a crowded property landscape.
The definition of a new category ‘Entrepreneurial Capital’ positioned Group Create between traditional developers and institutional owners, giving rise to the brand idea Ground Breaking: the discipline of turning potential into performance.
The identity balances stability and momentum, combining a refined, mineral-inspired palette with a dynamic symbol and big-picture photography. The result is a confident, distinctive brand; entrepreneurial in spirit, disciplined in execution, and built to earn trust.
“As we established Group Create, it was critical that our brand clearly reflected the way we think, operate and deliver – entrepreneurial, disciplined and execution-focused.
ET Collective have been instrumental in bringing that to life, shaping a differentiated position and translating it into a clear, market-facing strategy that aligns with our ambitions.
Tania, Elza and Jussara are a highly capable team. They are commercial, creative, effective, and fantastic to work with. They move with pace, challenge thinking constructively, and consistently deliver with clarity and precision. We see ET Collective as an extension of our team and look forward to continuing to build the business alongside them.”
JAMIE NELSON
Principal & Managing Director