Virtue Advice

Because good advice matters.
Virtue Advice

How do we rebrand an established, award-winning, financial advice company as a local, independent business that gives people the financial confidence and peace of mind to help them live their life to the fullest?

Previously known as MLC Advice Randwick, the branch was set up as the pilot advice store for the MLC Advice Franchise network.

As a local business focussed on providing genuine and honest advice, a new brand strategy, name and identity was required to establish ‘Virtue Advice’ as its own independent brand.

We create a warm, welcoming brand identity that embraces genuine partnerships, human connection and an aspirational lifestyle, showcasing aerial photography and photographs within the local community. 

The VA symbol embraces life’s ups and downs, the positives and negatives and ongoing partnerships helping clients to achieve their life goals.

Portraits by BrandPlay / Aerial photography by Glicks

“The overall rebrand has been a huge success. Feedback from existing clients, business partners as well as the local community has been nothing short of fantastic. I am absolutely stoked with the end result and I will always appreciate the professionalism and dedication to our project.”

– Cameron McAusland,
Director, Virtue Advice