Westpac PNG —
here for generations.
How do you reinforce Westpac’s enduring place in the nation’s past, present and future through a highly visible campaign?
We celebrate the people who make PNG what it is.
‘For Generations’ celebrates real Papua New Guineans, from the elders who laid the nation’s foundations, to those driving progress today, and the next generation shaping tomorrow. Having supported PNG for more than 115 years, Westpac is woven into the nation’s past, present and future. Shot on location and brought to life across landmark airport billboards and digital channels, the campaign created a powerful expression of trust, pride and belonging that resonated across communities nationwide.
