powering our
way of life

How do you evolve a brand that is doing just ‘fine’, to elevate reputation and excite employees and customers, without losing existing strength and equity?

You give true meaning to the name, hold on to the best of what you have, and make it work harder. The strategic brand idea ‘Always Powering Ahead’ was met with such enthusiasm that it now acts as both a guiding philosophy, tagline and motivation for APA staff – inspiring the organisation from the inside out.

By embracing the power of ‘power’ and celebrating the infrastructure that APA manages, we bring a sense of humanity, scale and connection to the brand.