The Family Co.
How do you realise an ambition to move an established not-for-profit local community service, to a national organisation with the aim to help Australian families throughout the country?
Create a new name and brand that is universal in appeal and reflective of the purpose at the heart of the service. Renaming Sutherland Shire Family Services to The Family Co has enabled new partnerships, corporate donors and stakeholders across Australia to work with the once regional service. The name and brand is friendly yet established, and suggests cooperation and community. Changing the name has removed any geographical constraint and The Family Co now successfully operates in each state in Australia.
By embracing a vibrant colour palette, along with a language style that is unique and thought provoking, we ensure that all The Family Co communications are accessible and welcoming – even when dealing with confronting, emotional subject matter.