Aussie Biscuits

all for good
aussie biscuits

How do you rebrand a proud Aussie business, celebrate their passionate workforce, align to a parent brand and shine a light on the amazing work they do?

Aussie Biscuits is a business owned and run by Aruma, creating life-changing employment opportunities for people with a disability. Aussie Biscuit’s employees are proud, empowered and dedicated, and not only do we celebrate this through black and white portraiture, but through the brand’s mission – as ‘the great Aussie biscuit, that’s all for good’.

Sold primarily into hospitality venues, the new packaging suite is bright, dynamic and fun, designed to stand out from competitors, and capture the essence and positivity of the Aruma spirit.