How does an established heritage accessories brand launch a fun kids range in a busy retail market?
With a long and respected history in the Australian accessories market, it seemed natural in 2015 for Buckle to launch a junior version of their brand in the kidswear space.
Mixing up the traditional Buckle packaging with pops of bold colour and playful patterns inspired by their products, Buckle Jnr. is young, bright and seriously fun. Perfect for dapper young dressers and dashing dudes everywhere!