your journey is our mission
How do you bring joy to a brand that deals with serious health issues every day?
Little Wings is a children’s charity that provides free transport for sick children living in NSW rural and regional areas to city hospitals for their specialist appointments, helping keep families together during very difficult treatment periods.
To truly represent the sunny, generous spirit at the core of Little Wings, et worked with strategy by BrandPlay to create a colourful, playful identity for a truly worthy organisation.
Developing warm and friendly language that speaks to both the intent of the organisation and the understanding of families in need, the new brand has placed Little Wings in a strong position to acquire new funding and strengthen the internal staff to continue to deliver their unique message.