Unrisky business

How do we rebrand an established insurance and financial advice company that has a mission to see a world where financial worry is diminished, inviting customers to unrisk their business?

To bring a new perspective on insurance we communicate from a place of optimism, using a bright and vibrant yellow colour as our hero.
The asterisk highlights our attention to detail, our love of the fine print, so our clients don’t have to worry about it.
Our language style plays on unrisking business, through thought-provoking un headlines.
Photographing our real people in bold black and white draws attention to the genuine and transparent nature of the culture at Certe*.

Certe animation