prepared for anything.
Fire + Rescue NSW
How do we refresh Fire & Rescue NSW to better communicate the vital and evolving role the service plays in the lives of the people of NSW?
While often the first responders in a crisis, research has shown that public awareness of FRNSW’s extensive capability is low.
Working closely with Brand Council, FRNSW adopted a new strategy and brand positioning, ‘Prepared for Anything’ – and combined with a bolder, clearer look and feel, we aim to educate and broaden the understanding of the service within our community.
![frnsw-fire-rescue-logo-et-collective-creative-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2021/01/frnsw-fire-rescue-logo-et-collective-creative-agency-surry-hills.jpg)
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![frnsw-fire-rescue-firetruck-livery-vehicle-et-collective-creative-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2021/01/frnsw-fire-rescue-firetruck-livery-vehicle-et-collective-creative-agency-surry-hills.jpg)
![frnsw-fire-rescue-brochures-et-collective-creative-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2021/01/frnsw-fire-rescue-brochures-et-collective-creative-agency-surry-hills.jpg)
![frnsw-fire-rescue-banners-et-collective-creative-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2021/01/frnsw-fire-rescue-banners-et-collective-creative-agency-surry-hills.jpg)
![frnsw-fire-rescue-guidelines-et-collective-creative-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2021/01/frnsw-fire-rescue-guidelines-et-collective-creative-agency-surry-hills.jpg)
![frnsw-fire-rescue-annual-report-et-collective-creative-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2021/01/frnsw-fire-rescue-annual-report-et-collective-creative-agency-surry-hills.jpg)
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![frnsw-fire-rescue-plusplan-et-collective-creative-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2021/01/frnsw-fire-rescue-plusplan-et-collective-creative-agency-surry-hills.jpg)
![frnsw-fire-rescue-brochure-et-collective-creative-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2021/01/frnsw-fire-rescue-brochure-et-collective-creative-agency-surry-hills.jpg)
![frnsw-fire-rescue-portrait-et-collective-creative-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2021/01/frnsw-fire-rescue-portrait-et-collective-creative-agency-surry-hills.jpg)
![frnsw-fire-rescue-irreplacable-brochure-et-collective-creative-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2021/01/frnsw-fire-rescue-irreplacable-brochure-et-collective-creative-agency-surry-hills.jpg)
![frnsw-fire-rescue-poster-recruitment-et-collective-creative-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2021/01/frnsw-fire-rescue-poster-recruitment-et-collective-creative-agency-surry-hills.jpg)
RECRUITMENT CAMPAIGN RESULTS:
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366% increased Facebook reaches to previous year.
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22% increased broadcast media exposure to previous year.
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18% increased exposure to print media.
![frnsw-fire-rescue-internal-graphics-et-collective-creative-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2021/01/frnsw-fire-rescue-internal-graphics-et-collective-creative-agency-surry-hills.jpg)
![frnsw-fire-rescue-poster-open-day-et-collective-creative-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2021/01/frnsw-fire-rescue-poster-open-day-et-collective-creative-agency-surry-hills.jpg)