prepared for anything.
Fire + Rescue NSW

How do we refresh Fire & Rescue NSW to better communicate the vital and evolving role the service plays in the lives of the people of NSW?

While often the first responders in a crisis, research has shown that public awareness of FRNSW’s extensive capability is low.

Working closely with Brand Council, FRNSW adopted a new strategy and brand positioning, ‘Prepared for Anything’ – and combined with a bolder, clearer look and feel, we aim to educate and broaden the understanding of the service within our community.


366% increased Facebook reaches to previous year.

22% increased broadcast media exposure to previous year.

18% increased exposure to print media.