esquire drink + dine
trippas white group

How does a dark, moody and sophisticated bar in Sydney’s iconic Queen Victoria Building stake its claim as Sydney’s go-to late-night dining venue?

One half of a coveted pair of venues run by Trippas White Group within the QVB, the brief was ‘sophisticated’ and ‘masculine’, in stark contrast to their sister venue, champagne bar REIGN (located at the opposite end of the building).

To celebrate this unique venue, a gentlemanly and chivalrous name was chosen, paired with a strong but sensual visual palette.

Layered with sophistication, the brand captures a sense of theatre, drama and intimate belonging.

We’d like to welcome you to ESQUIRE – an elite, masculine charmer, where chivalry lives and the frivolities start late.