Sydney’s Biggest
Foodie Market.
Hay St Market.
How do you build a brand that reimagines one of Australia’s oldest and most iconic market destinations, delivering a world-class experience across global food, local vendors, bars, fresh produce, and homewares?
By blending traditional market heritage with modern visual cues through a carefully crafted visual and verbal identity, for Hay St Market.
The classic market green paired with fresh pops of colour, lively candid photography, and typography that echoes the site’s architecture reflects a brand that is both respectful and refreshing. One that feels familiar yet undeniably dynamic.
This thoughtful balance ensures the market stands out as a vibrant, welcoming space that celebrates food, community, and the shared joy of everyday moments, signalling a bold new era for market culture in Australia.
“I’ve been working with ET The Branding Agency for over 10 years, and they’ve been an absolute cornerstone in the success of many of my projects. Their attention to detail, creativity, and ability to bring a brand to life is second to none. Over the years, they’ve delivered exceptional work across a range of venues and brands including The Grounds, Reign, ESQ, Centennial Homestead, the Opera House, Hero, and more recently, 48 brands within the Hay Street Market precinct. No matter the brief, they always come through with ideas that are sharp, on-point, and visually stunning.
Their turnaround time is incredibly quick, and the team consistently goes above and beyond—nothing is ever too hard, and they genuinely care about getting the best results. If you’re after a reliable, innovative and passionate branding agency, I couldn’t recommend ET more highly.”
Michael Gebran
PROJECT MANAGER