because there’s
no planet b.
Planet Protector
Packaging
How do you introduce an amazing, natural, award-winning and sustainable packaging solution to a world that continues to create and consume at an ever-increasing rate?
The Planet Protector Packaging brand required a bold, honest and heart-felt approach that reflected the passionate mission of the company – to protect our planet, one pack at a time.
![planet-protector-packaging-logo-et-collective-creativity-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2020/08/planet-protector-packaging-logo-et-collective-creativity-agency-surry-hills.jpg)
![planet-protector-packaging-box-et-collective-creativity-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2020/08/planet-protector-packaging-box-et-collective-creativity-agency-surry-hills.jpg)
![planet-protector-packaging-facts-colours-et-collective-creativity-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2020/08/planet-protector-packaging-facts-colours-et-collective-creativity-agency-surry-hills.jpg)
![planet-protector-packaging-handwriting-et-collective-creativity-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2020/08/planet-protector-packaging-handwriting-et-collective-creativity-agency-surry-hills.jpg)
![planet-protector-packaging-website-et-collective-creativity-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2020/08/planet-protector-packaging-website-et-collective-creativity-agency-surry-hills.jpg)
![planet-protector-packaging-handdrawn-et-collective-creativity-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2020/08/planet-protector-packaging-handdrawn-et-collective-creativity-agency-surry-hills.jpg)
![planet-protector-packaging-business-cards-screenprinting-et-collective-creativity-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2020/08/planet-protector-packaging-business-cards-screenprinting-et-collective-creativity-agency-surry-hills.jpg)
A simple set of iconography and illustration was developed and combined with natural textures and a neutral colour palette, to bring to life a brand palette that echoes Planet Protector’s down-to-earth and genuine personality.
![planet-protector-packaging-planet-b-et-collective-creativity-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2020/08/planet-protector-packaging-planet-b-et-collective-creativity-agency-surry-hills.jpg)
![planet-protector-packaging-woolcool-screenprinting-et-collective-creativity-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2020/08/planet-protector-packaging-woolcool-screenprinting-et-collective-creativity-agency-surry-hills.jpg)
![planet-protector-packaging-folder-et-collective-creativity-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2020/08/planet-protector-packaging-folder-et-collective-creativity-agency-surry-hills.jpg)
![planet-protector-packaging-gel-ice-et-collective-creativity-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2020/08/planet-protector-packaging-gel-ice-et-collective-creativity-agency-surry-hills.jpg)
![planet-protector-packaging-box-wall-et-collective-creativity-agency-surry-hills](https://www.etcollective.com.au/wp-content/uploads/2020/08/planet-protector-packaging-box-wall-et-collective-creativity-agency-surry-hills.jpg)