Yarra Lane

expert advice in one place
yarra lane

How do you rebrand a well-established financial advice firm that is growing services through merger to broaden its offer, while remaining relevant to existing clients?

Create a completely new and strategically positioned brand. Yarra Lane has an ambitious but deceptively simple goal to make financial and professional services easier, more understandable, and unique to their client’s circumstances. With a new name reflecting both Melbourne heritage and a meaning of ‘water’ – the whole group can unite as new and look forward to the future.

An uncomplicated logomark, symbolising a circle of trust and an earthy colour palette sets Yarra
Lane apart from competitors. The combination of a hand-generated type and photography style gives the brand a sense of humanity appealing to clients at various life stages.