How do you unite existing brands and new in an exciting and world class medical collective, without loss of existing equity and showcasing the full offer?
Landmark Orthopaedics brings together four orthopeadic practices in one newly purpose-built location; The Knee Institute, Sydney Orthopaedic Research Institute (SORI), Jointli, and Personalised Surgery. Working with strategic partners the Brand Council, a new identity and endorsement approach allowed the strategy to support all brands. Brand Council developed a clear purpose, The landmark destination for orthopaedic excellence, to build not only the hub’s location and name, but to reflect the pinnacle in knee and orthopaedic care and progression.
