Your vital business partner.

How do you evolve a financial service outsourcing business based in the Philippines, who are expanding their offer through technology and growth, whilst retaining their amazing internal ‘People First culture?

First, you elevate their identity by renaming from Virtual Business Partners to Vital Business Partners – emphasising the integral relationship with their clients.

Next, we showcase VBP’s real people in communications, supported by a bold colour palette and dynamic iconography. Our language style poses courageous questions, eliciting emotions and engaging the audience. The symbol of togetherness in the logo embodies process, unity, and draws inspiration from the sun of the Philippine flag, symbolising growth.