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Esquire

esquire drink + dine trippas white group How does a dark, moody and sophisticated bar in Sydney’s iconic Queen Victoria Building stake its claim as Sydney’s go-to late-night dining venue? One half of a coveted pair of venues run by Trippas White Group within the QVB, the brief was ‘sophisticated’ and ‘masculine’, in stark contrast to their sister venue, champagne ...
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Reign

reign at the QVB trippas white group How do you respect and celebrate the heritage of a century-old landmark, and yet build a brand that captures a bold, feminist attitude? You give the venue an undeniably royal name, and a visual expression in harmony with the elegant interior design – and contrast it with a tone of voice and attitude ...
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Team Architects

remarkable spaces to transform places Team Architects How do you unite and inspire a collection of diverse and innovative companies, spread across an entire nation? Team Architects are a collective of talented architects across New Zealand. Determined to create a world where designed spaces are considered, sustainable and remarkable, they first needed to join together under one brand. By defining ...
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Fresh Boxed

from our farms to you fresh boxed How does a fresh produce company launch its very own fresh fruit and veggie delivery business, during an online delivery boom, in the midst of a global pandemic? Fresh boxed made a bright and bold entry into the market with a quirky, hand-generated look and feel, and beautiful photography to reflect their high ...
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242am Architects

How do you realise an ambition to move an established not-for-profit local community service, to a national organisation with the aim to help Australian families throughout the country?

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XINJA

How do we capture the essence of a fun, cheeky digital brand and bring it to life in the physical world? Xinja is a vibrant, new and independent neobank, that is turning the banking industry on its head.

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HESTA

rewriting the story HESTA How does one of the most recognised and trusted superannuation brands in Australia, maintain a solid position within a highly competitive marketplace and continue to build a stronger brand presence? As a brand that aims to make a real difference to the lives of all Australians, HESTA required a contemporary brand identity that connects with members ...
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aruma

putting you first aruma How do you create a brand that unites and inspires its people within the crowded disability services sector, when the industry is defined by uncertainty? Simple. You focus on the one thing that hasn’t changed, by putting the people at the heart of the brand – the clients, carers and employees – front and centre. Driven ...
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NMH

caring for the carers NURSES + MIDWIVES HEALTH How does a new health fund break through the market within the healthcare industry itself, and become a trusted brand that speaks with honesty, understanding and heart? An Industry-based health fund and newcomer tailored to nurses and midwives, Nurses & Midwives Health is a fresh branch of the members-own Teachers Health network. ...
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ACAP

human experts australian institute of applied psychology Become a human expert. How do we increase brand awareness and acquisition through a bold, thought-provoking campaign? The Australian College of Applied Psychology is a well-established and leading educational institution, providing courses in human behaviour for over 35 years. They position themselves as experts in human behaviour and need to appeal to a ...